Launching the Tünr Dresser
9/27/11 My client, Jeffrey, and I imagined, designed and built the first point of purchase (pop) product display unit for tünr last summer. Tünr was the imagination of my brother Jeffrey coming to life as he dreamed, planned, proposed, organized and made crucial decisions. He had this idea; “Fine Tune Your Feet” . This is what he called tünr the sock and lace company that is now launched on the Internet and in street boutiques across the country. He approached me about designing and building tünr’s product display units. He thought of his product as the ‘tie and cufflinks’ of the sneaker world. He wanted wood. He wanted inlay, but could he afford it? He thought the tünr dresser would set off his product and set the tone for the concept he wanted to sell. We loved it, we thought the boutiques would love it but when he hit the streets with the idea of it the stores were afraid it would be too big. It’s 18” deep, 38 -1/2” wide and 31”/41” tall at the back. So I finis